Love it or hate it, networking is vital to your career development. Furthermore, despite all of the technological advances today’s young professionals enjoy, there are still few ways more effective than in-person meetings or events when it comes to networking. After all, the old saying still holds true: people do business with people they like and trust.

Unfortunately, it can be easy to come off too strong or even awkward when professionally connecting with others in person for the first time. Without following some basic business networking etiquette rules, you could be left with weak connections and a small pool of people for references and professional development support.

Thankfully, we have compiled some of the most important networking guidelines to boost your confidence and strengthen your connections. Many of the following tips seem like common sense, but they are broken often enough that they warrant putting into writing. Read on for do’s and don’ts when it comes to networking etiquette.

DON’T Be Shy About Introducing Yourself

It can be intimidating to approach a group of strangers and start a conversation, but breaking the ice can reduce discomfort. You may ask if you can join in once you approach. Perhaps listen to the topic for a while until there is a natural opening for you to chime in. You could also start by asking the group members basic questions such as who they are, where they are from, and what they do. Then, when it’s time to share information about yourself, keep it concise and to the point while still showcasing your personality. Be sure to talk with passion and confidence.

But DON’T Make it a Sales Pitch

Promoting yourself may be your ultimate goal, but it’s important not to get caught up talking about yourself. You are at this event to meet people; this is not the time to sell someone on your product or service. If someone seems particularly interested, then get his or her contact information and promise to follow up the next day. During the event, though, be sure to ask a lot of questions and let the other person talk. By showing interest in the other party, you will appear more personable and will make a better impression. Bear in mind that it is very important to be real. You don’t want to come across like you’re using someone as a career stepping stone. Business networking etiquette includes being genuine to build relationships. It takes time, but it’s worth it.

DO Bring Your Business Cards

Suppose you follow the tips above, and the conversation goes well: you both feel like you’re interested in following up at a different time. At that point, offer to exchange either physical business cards or digital profiles. When dealing with physical business cards, make sure you are standing rather than sitting, and never hand your card over with just one hand. Instead, hold it out with both hands to show you are being deliberate. Above all, take the time to read and appreciate the card you receive; don’t just glance at it and stuff it in your pocket. Finally, be sure to follow up via phone call or email. A quick caveat: at a business event, be sure not to propel your card at every person you meet within the first 60 seconds of meeting one another. This behavior may indicate to others that you simply want something from them rather than that you want to get to know them.

DO Be Strategic

At a networking event, there are more components than just the people that will be there. Think about the environment, time of day, and other factors.

Before you even leave home to go to the event, check the dress code. Business casual, business professional, and formal wear are the most common dress codes for networking events, but these terms will have different meanings around the world or even in different parts of a country. If the dress code is ambiguous, consider the context of the event. For example, a monthly mixer for young tech entrepreneurs in the early afternoon is more likely to accommodate casual dress than a lawyer association’s annual gala in the evening.

If you believe there may be food at the event, you could consider using your left hand to eat or hold your drink, keeping your right hand free to shake hands. Locate napkins in advance just in case you (or another guest) spill food or a drink over the course of the event. This can be an easy way to save face for yourself or others.

On the topic of food, don’t hover by the bar or the food station all night. Grab a glass and plate, say hello to the person next to you, then move on and allow room for other people to have a turn. This strategy also frees you up to speak to more people in different parts of the venue.

Conclusion

No matter the context, remember to always be professional, meaning no dirty jokes or foul language. You never know how you could offend someone and take a hit on your reputation. On the other hand, practicing pleasant and engaging communication can set you apart and attract professional contacts.

For more information, check out Best Networking Practices.

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